Ellen Gunning has 30+ years’ experience in public relations, journalism and communications. She is the author of three books, one of which is core text globally for students entering the PR industry. A multiple-award winner, Ellen is the director of Irish Academy of Public Relations, a  former chairperson of Dublin City fm, current vice-president of the European Association for Distance Learning and serves on the national technology board of the Public Relations Society of America. Five years ago, she founded Mettacomms, a trusted AI-driven platform for real-time, verified intelligence. It aggregates only credible sources—parliaments, academia, media, public opinion, and global economic insights—so policymakers get accurate, instant answers. Every source is verified, ensuring positions built on Mettacomms data cannot be undermined by fact-checking. At a time of disinformation, deepfakes, and mounting time pressure, Mettacomms delivers what leaders need most: speed, accuracy, and trust.